LOYALTY AND RELIABILITY
You may have heard the saying that word of mouth is the best form of advertisement. And the cannabis market is no exception to that rule. Earn return customer business by nurturing customer loyalty. Successful business planning here in the marijuana industry embraces customer retention strategies.
Excellent customer retention leads to increased referrals, and referrals are by far your lowest cost per acquisition (“CPA”) for new business. We will teach you and your team how to optimize your customer retention efforts. Since there is no one-size-fits-all approach to this, we assess your unique business and goals, then we identify areas where you could improve your customer experience.
CUSTOMER RETENTION AND REFERRAL BUSINESS METHODS
Let’s take a look at some of the methods we’ve employed in the past to help our clients with customer retention and referral business:
Expectations Setting – By reviewing all of your customer-facing material and content, we offer suggestions on how to better set expectations.
Drip Marketing Mapping – Our drip market mapping creates smart, automated communication flow from your company to your customers to nurture your relationship post-sale. We proactively address known issues and upsell added services. Through gamification, simple loyalty programs, and other techniques, we encourage customer engagement in your business and influence clients to promote your business for you.
Software Connectivity – Through software connectivity, you can stay organized, configure smart communication points, perform surveys, and more, all in order to keep your customers engaged with your business. Automated software solutions make your customer feel as if they’re dealing with a strong company that cares about their customers, while keeping your sales staff and company doing the things that they do best.
Database Scrubbing – Reach out to your entire database in a meaningful way to introduce new products, services, promos, etc. It’s easy for customers to fall off from time to time; we help you to bring them back to your family through database scrubbing.
Rewards/Loyalty Programs – Rewards and loyalty programs impress customers. Plus, they aid in customer retention. We’ll customize a reward or loyalty program for your business to improve customer acquisition and retention. Loyalty and reward programs work in the cannabis market as well as they do in other industries.